On this episode of OOH Insider, Adam Malone, Co-Founder & President of Screenverse, shares his knowledge on industry disruption and building a startup.Screenverse is a specialized provider of ad management and monetization for digital screen owners. They maximize revenue through direct, programmatic, and systematic direct sales channels.Takeaways Talk to the industry and ask questions before putting the time and money into developing a tool or system. Is the vision for the tool or system meeting the end-user need?The industry cannot be defined as one thing; it is comprised of many different personalities and stories. Try testing out a few tools, based on market feedback, with the community and build from there.Respect the industry. If there is an opportunity to disrupt within any industry, come in with the mindset of growth on top of the existing groundwork rather than a bug in the foundation.Timing can be the make or break for startups.“Everybody needs to understand what their north star is in their career and in their life.”~Adam MaloneLinksLinkedIn: https://www.linkedin.com/in/adammalone/Company: https://www.screenversemedia.comSpecial thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.aiWant to work together? Take advantage of fintech solutions JUST for marketers and the ultimate Authority Growth Engine for B2B/Founder-led growth at: https://www.troweco.com/