Bill Springer is a seasoned automotive professional with over 35 years of experience in the industry. He started his career in commercial lending after college, but eventually found his way to Krex, a family-owned automotive business. Despite receiving his MBA, Bill fell in love with the business and has been with Krex ever since. Over the years, the company has undergone significant changes and today operates in a very different space than when he first started.
In this episode of the Parts Girl podcast, Kaylee Felio talks to Bill Springer, the CEO and President of DriveSure. They discussed the importance of trust in the car dealership industry, lessons learned from the automotive business, maintaining work-life balance, and more. Bill shares his insights on utilizing strategic solutions to improve retention rates, especially in the tire business, and building long-term trust with dealerships.
One key takeaway from the episode is the importance of building trust in the car dealership industry. Bill Springer emphasizes that relationships are critical in business and that building trust can lead to positive referrals, which can help to grow a dealership's customer base.
Another important lesson is the impact that strategic solutions can have on a dealership's financial performance, particularly in regards to 12-month retention rates. Bill discusses the tire business, which he says is a significant source of defection among customers. He notes that dealerships need to focus on customer retention for tires and do it well to see success in retaining customers.
Finally, Bill emphasizes the value of a healthy sense of humility. He shares that it allows you to learn even more from others and remain open to new ideas and perspectives. Overall, the episode provides valuable insights on building trust, utilizing strategic solutions, and maintaining a sense of humility in the automotive business.

Connect
Bill Springer
LinkedIn: www.linkedin.com/in/wgspringer
Website: www.drivesure.com

Kaylee Felio
LinkedIn: www.linkedin.com/in/gotopartsgirl
Website: www.partsedge.com

Takeaways

Dealerships are the best source of car tires.

Building trust is crucial in the car dealership

Effective communication among leadership teams are essential.



Quote“Car dealerships are really the best source for new tires." -Bill Springer

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