I was recently chatting with a friend and colleague who is well-known and liked in the industry. He asked me a question about my dietary habits and I realized that this question applies to most everyone trying to change their lives and bodies with food. Listen in to hear his question and why the answer is so important.    The gist of his question was essentially, how do you do it? How do you avoid sweets, grains, and all the junk that’s out there. The answer, while simple, is not accomplished in a very easy manner, but the reward is amazing.   It’s all about your identity and changing it. For instance, if you’re a non-smoker and someone offers you a smoke what do you tell them? You tell them no, I don’t smoke. You’ve assimilated into your identity that you are a non-smoker.    The same can be said of how you approach the food that you eat. I don’t have to avoid eating cake because I have changed my identity in that I just don’t eat cake. If someone offers it, I can easily avoid it because cake is not something that is in my diet and it’s not something that makes me feel good.    Listen in as I share how you can go about changing your own identity and why it gets easier over time rather than harder. As Tony Robbins says, “Nothing tastes as good as being healthy feels.” Remember that as you feel the pull toward eating junk.    In This Episode: [00:32] The question that inspired this episode.  [03:29] What are empowering beliefs and how do they inform your identity?  [05:03] When you have the identity of not eating bad food it makes it easier to say no. [07:11] How the shows you watch impact your mentality and identity. [09:31] Visualisation techniques are important to changing your identity.  [12:33] Eventually your taste buds change and you don’t crave bad foods. [15:45] Use the pain and logic to remember how you’ll feel when you’re healthy.  [16:36] When your taste buds change your cravings will change.  [19:32] This process is why I’m not a fan of diets. This is a long term change. [23:07] You’ll start to become more in tune with your body and what makes you feel good as you go through this process.   Links and Resources: Peak Performance Life Peak Performance on FacebookPeak Performance on Instagram   Paleo Powerballs