Dive into the behind scenes of Tier 11, a world where creative strategies, media buying, and campaign management converge to shape successful advertising narratives. The team peel back the layers of innovative ad campaigns, exploring the nuanced use of user-generated content, the strategic approach to handling negative ad comments, and the meticulous planning behind targeted campaigns, such as a pickup truck giveaway aimed at car enthusiasts. From discussing the delicate balance of hiding negative feedback to unraveling the threads of Advantage Plus campaigns, the conversation illuminates the multifaceted world of advertising, offering a rich tapestry of insights, strategies, and behind-the-scenes peeks into the dynamic world of media buying and creative strategizing.Chapters:00:00:00 Dive into Tier 11: The Intersection of Strategy, Media Buying, and Creativity00:03:16 The ACC Model Unfolded: Navigating Awareness, Consideration, and Conversion00:07:36 Crafting the Perfect Pitch: The Success Behind Short Ad Copies00:10:59 Elevating Ad Performance: The Essentials of Ad Hygiene00:12:11 Mastering Comment Management: Discreetly Boosting Ad Performance00:13:54 Advanced Social Media Strategies: Keyword Flagging & Comment Management00:18:20 The UGC Phenomenon: Harnessing Authenticity for Campaign Success00:23:09 Amplifying Engagement: Merging Testimonials with Innovative Creatives00:26:49 Behind the Advantage Campaign: The Journey of Evolving Advantage Plus StrategiesLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 CaAMP Schedule a Call