Ralph Burns and Lauren Petrullo take us into the fascinating world of email deliverability and lead quality, providing insights and tips for businesses looking to optimize their sales funnels. Ralph and Lauren debate the merits of vanilla ice cream while breaking down complex marketing strategies into digestible, actionable steps. From leveraging tech-savvy automation techniques to the importance of proof of life in email campaigns, the duo guide listeners through practical solutions to common marketing challenges. Tune in for a lot of tactical advice that could revolutionize your approach to lead generation and conversion!Chapters:00:00:00 - Welcome to Perpetual Traffic: A Business and Marketing Podcast00:00:38 - Unraveling the Telegram Thread: Our Community Insights00:02:45 - Email Delivery and Lead Quality: The Deep Dive Begins00:07:24 - Personalized Emails: Strategies for Better Segmentation00:09:33 - High-Quality Lead Forms: Crafting the Perfect Questions00:13:17 - High-Intent Lead Forms: Balancing Quantity and Quality00:16:49 - Audience Engagement: Boosting Email Interaction00:19:02 - The First Email: Setting the Stage for Engagement00:24:13 - Effective Calls to Action: Maximize Your Email Impact00:26:10 - Lead Scoring and Tracking: Techniques for Success00:28:22 - Automating Sales and Marketing: Best Practices00:29:31 - Building Your Automation Team: Roles and Responsibilities00:34:10 - Specialization vs. Cross-Functional Roles: What Works Best00:36:00 - Social Media Strategies: Driving Sales and Engagement00:41:03 - Paid Traffic Conversions: Optimizing for the Right EventsLINKS AND RESOURCES:GorgiasEpisode 494: Top Ways Your PPC Spend Is Being Wasted With John MoranEpisode 543: How To Sell A $250,000 Product With And An 8X ROAS On Google With John MoranPT on TelegramTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on