Blogging is not dead. In fact, it’s quite alive with your ideal clients. Why? Because when people want answers to their questions, they don’t go to your Home page or your About page or even your services page. That’s for later in the buyer’s journey. When couples are starting out their search for wedding vendors, they’re plugging in questions to Google and scanning the articles that come up. Those articles are almost always posts about specialized topics (aka: blogs).
In this week’s episode of Own Your Business, Katy and I talk about:
- How to create a blog with evergreen content
- What stage of awareness in the buyer’s journey to direct your posts
- Criteria for a successful blog, including how often to post and how long each post should be
- Ways to generate ideas for blog content that’ll hook your ideal clients