Join Tacey and her Special Guest, 40 Year Executive Leadership, Entrepreneur and Author, Roy Osing. Today's topic is “Be Different or Be Dead.” Roy discusses the importance of breaking out of the “sameness” that business have excepted as the norm and standing out to be the ONLY ONE doing……(fill in the blank). We discuss practical ways to make that happen and touch on some of the points from Roy’s many books.   Timestamp: 01:22: Roy’s Story Timestamp: 06:20: Be Different or Be Dead conception Timestamp: 13:47: Audacious   Roy’s Contact Information: Website: https://www.bedifferentorbedead.com LinkedIn: https://www.linkedin.com/in/royosing/ Instagram:https://www.instagram.com/unheardofways/   Tacey's Contact Information: https://linktr.ee/taceyatkinson Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go Spread the Magic!