Are you spicing up your marketing strategy with personal anecdotes, or are you overseasoning your content? In this episode, Igor delves into the art of storytelling in marketing and shares how oversharing can be a recipe for disaster. Discover the secret sauce of striking the right balance and using personal touches to create a connection that converts. Igor's got tales from discomforting car journeys to dating mishaps that turned into sales gold – it's all about authenticity and relatability, not just the perfect pitch!