Ever felt lost in the whirlwind of list building, desperately seeking the elusive formula for success? Imagine toiling endlessly with content creation, mastering web platforms, and waging a social media battle to attract visitors to your site, only to find them slipping away without converting. That's the conundrum we're tackling in this episode. Igor shares his journey, navigating the two divergent paths of free strategies and the high-stakes world of paid traffic. But the real twist lies in the fascinating realm of customer habits, drawn from the passion of car enthusiasts, revealing the incredible potential of upselling—introducing additional products at precisely the right moment. If you're ready to decode list building and supercharge your marketing strategy, this episode is your compass in the digital wilderness.