Is email the secret sauce behind MLM's success? Remember when social media platforms like Facebook and Twitter were poised to dethrone email? Igor witnessed these predictions rise and fall with every new contender, from Snapchat to Periscope. Yet, email stood strong. Join Igor as he explores the evolution of digital communication, from instant messaging's ascent to the 'text and hope' era, where waiting for a reply felt like an eternity. Amidst the trials and tribulations, a valuable lesson emerged – success in MLM hinged on one critical factor: having an audience.