33 min listen
How to actually listen to understand and drive revenue growth
How to actually listen to understand and drive revenue growth
ratings:
Length:
45 minutes
Released:
Feb 28, 2023
Format:
Podcast episode
Description
When Oscar Trimboli's VP suggests he could "change the world" if he could "code the way he listens," he embarks on a journey to become a masterful listener, discovering the powerful interplay between the speaker's 125 words per minute, the listener's 400 words per minute and the speaker's 900 words per minute of thinking - and the compelling central conflict between hearing and taking action.
You will learn five actionable listening steps to understand and drive revenue growth.
"If you could code the way you listen, you could change the world." - Oscar Trimboli.
Oscar Trimboli is an author, keynote speaker, and host of the Apple Award-winning podcast Deep Listening. He is passionate about using the gift of listening to bring positive change in homes, workplaces, and cultures worldwide.
Oscar Trimboli was in a boardroom in April 2008 with 18 people, discussing budget setting. When his Vice President, Tracy, said she needed to "see him immediately after the meeting," Oscar thought he was about to be fired. Instead, he was given a 32% increase in his budget revenue line. Tracy said, "If you could code the way you listen, you could change the world." This made Oscar realize that he wasn't listening to the conversation, and began to be conscious about how he and others listened.
As a result, he learned the importance of listening to understand and drive revenue growth. Through his research and experience, Oscar understands the power of listening and its effects on quality, meetings, customer relationships, and profitability.
In this episode, you will learn the following:
The listening problem that occurs quite frequently in a B2B sales contextUncovering the power of listening to increase quality, reduce meeting length, and sustain customer relationshipsExploring the five listening levels and how to adjust them to fit the situation and relationshipsThe four villans of listeningThe three numbers that you need to know to transform how you listenDiscovering how to process the emotions of both yourself and others in workplace conversationsHow to notice how people speak and not just what they sayHow to listen to what is unsaidAnd much much more ...
You will learn five actionable listening steps to understand and drive revenue growth.
"If you could code the way you listen, you could change the world." - Oscar Trimboli.
Oscar Trimboli is an author, keynote speaker, and host of the Apple Award-winning podcast Deep Listening. He is passionate about using the gift of listening to bring positive change in homes, workplaces, and cultures worldwide.
Oscar Trimboli was in a boardroom in April 2008 with 18 people, discussing budget setting. When his Vice President, Tracy, said she needed to "see him immediately after the meeting," Oscar thought he was about to be fired. Instead, he was given a 32% increase in his budget revenue line. Tracy said, "If you could code the way you listen, you could change the world." This made Oscar realize that he wasn't listening to the conversation, and began to be conscious about how he and others listened.
As a result, he learned the importance of listening to understand and drive revenue growth. Through his research and experience, Oscar understands the power of listening and its effects on quality, meetings, customer relationships, and profitability.
In this episode, you will learn the following:
The listening problem that occurs quite frequently in a B2B sales contextUncovering the power of listening to increase quality, reduce meeting length, and sustain customer relationshipsExploring the five listening levels and how to adjust them to fit the situation and relationshipsThe four villans of listeningThe three numbers that you need to know to transform how you listenDiscovering how to process the emotions of both yourself and others in workplace conversationsHow to notice how people speak and not just what they sayHow to listen to what is unsaidAnd much much more ...
Released:
Feb 28, 2023
Format:
Podcast episode
Titles in the series (100)
How to use digital marketing analytics for the best growth results by Predictable B2B Success