Oscar Trimboli is interviewed by Dr. Katrina Burrus, MCC and discusses the following:  Why does listening matter in leadership more than ever? What is the difference between a good listener and a great listener? Who are the four villains of listening? How can you listen to what’s unsaid? Listening is relational and contextual - how do you listen differently? What does it mean to say that “Everybody sees in color, but they listen in black and white”? What is the cost of not listening? Who is Oscar Trimboli? Oscar Trimboli is a quest to create 100 million Deep Listeners in the world. As a former marketing director at Vodafone and Microsoft, Oscar has always been passionate about the importance of listening to his customers. Oscar and his teams were renowned for time listening to customers in the call centre as well as the market research summaries. Oscar brought this passion to next generation leaders at Microsoft, rebuilding their graduate leadership program which was implemented in 26 countries. He is passionate about using the gift of listening to bring positive change in workplaces and the world. Despite the fact that 55% of our time is spent listening, it is a skill that only 2% of people really grasp despite the astonishing costs of failing to do so ranging from miscommunication to job turnover to lost sales. Indeed, if public speaking was the skill of the 20th century, Oscar believes that in the 21st century it’s time to learn how to listen.