Dealers worldwide see a significant uptick in appointments, shows, and closed deals because they stood out during the relationship-building process. The easiest way to stand out is by personalizing your communication with video. In this episode, Jason Price, CEO of COVIDEO, joins Michael to share how you can leverage personalized video messages to stand out and make a lasting impression with your customers. You'll learn simple ways to overcome early anxiety about appearing on video and creative ways to implement video in your sales, education, and relationship process. Jason also shares practical advice about how dealers can improve their communication; to ensure customers are cared for appropriately. Access the full show notes from this episode: http://www.thedealerplaybook.com/jason-price