As he describes himself, Sam Van Boxtel is "just a climber obsessed with social media." Well, he's much more than that. Sam is a climber and entrepreneur based in Vancouver, Washington. He and his team make up Climbers Crag, the climbing industry's leading social media agency. In this episode, Cole and Sam discuss the most common mistakes outdoor brands make on social media, the value of social in the outdoor space, why social media is important for brand building, what metrics to track, and much, much more! You can learn more about Sam and Climbers Crag on Instagram: https://www.climberscrag.com/ https://www.instagram.com/climbers.crag.agency/ Have questions for Sam? Find him here: Sam@climberscrag.com    Essential Reading for Outdoor Marketers: https://kit.co/BackcountryMarketing This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We’d love to help!