22 min listen
Customer Lifetime Value - It's not that simple - SaaS Talk with the Metrics Brothers
Customer Lifetime Value - It's not that simple - SaaS Talk with the Metrics Brothers
ratings:
Length:
22 minutes
Released:
Aug 21, 2023
Format:
Podcast episode
Description
On this episode, Dave "CAC" Kellogg and Ray "Growth" Rike discuss Customer Lifetime Value, and the different input variables required to calculate this compound, multi-variable metric.The Metrics brothers discuss the following nuances of calculating Customer Lifetime ValueThe basics - CLTV or LTVRevenue or Gross ProfitWhich number to use for churn in the formula (GRR, Logo Churn, all ARR or only available to renew ARR)Which number to use for the Average Revenue Per Account (ARPA) - new customers only or all customersIf you love the nuances and details of SaaS Metrics - this is a thought provoking episode that highlights the important of gaining alignment of the CLTV and CAC metrics in your B2B SaaS companySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Aug 21, 2023
Format:
Podcast episode
Titles in the series (38)
Pipeline Generation - SaaS Talk™ with the Metrics Brothers by SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders