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    CAC and CAC Ratio

    CAC and CAC Ratio

    FromSaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders

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    CAC and CAC Ratio

    FromSaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders

    ratings:
    Length:
    24 minutes
    Released:
    Jul 11, 2023
    Format:
    Podcast episode

    Description

    CAC and the CAC Ratio are related but fundamentally two very different SaaS metrics. Dave "CAC" Kellogg and Ray "Growth" Rike discuss the value of each metric, when to use them and how to calculate each metric.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    Released:
    Jul 11, 2023
    Format:
    Podcast episode

    Titles in the series (40)

    SaaS Talk™ with the Metrics Brothers is hosted by Dave "CAC" Kellogg and Ray "Growth" Rike. SaaS Talk™ provides unique insights, strategies, tactics and the metrics to measure customer acquisition, customer retention and customer expansion success for B2B SaaS companies.Each 20-minute episode will cover a topic critical to profitable revenue growth chalked full of practical advice that can be introduced and applied in most B2B SaaS companies. A unique aspect of each episode is that Dave and Ray will include 2-3 questions submitted by listeners to previous SaaS Talk episodes.