9 min listen
209) #BehindtheCover: Maximize Your Onboarding and Never Lose a Customer Again
209) #BehindtheCover: Maximize Your Onboarding and Never Lose a Customer Again
ratings:
Length:
35 minutes
Released:
Jul 11, 2022
Format:
Podcast episode
Description
Audrey Cannata joins me once again to continue our Behind the Cover series. In this episode, we discuss Joey Coleman’s book Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days.
So many financial brands are built around customer acquisition that they end up neglecting the experience of their legacy clients.
But by taking a proactive approach, banks and credit unions can maximize customer retention.
Join us as we discuss:
- The conflict of customer acquisition versus retention (7:38)
- The difference between customer service and the customer experience (19:41)
- How financial services can invest in the customer experience (30:47)
Check out these resources we mentioned during the podcast:
- Audrey Cannata
- Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days by Joey Coleman
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
So many financial brands are built around customer acquisition that they end up neglecting the experience of their legacy clients.
But by taking a proactive approach, banks and credit unions can maximize customer retention.
Join us as we discuss:
- The conflict of customer acquisition versus retention (7:38)
- The difference between customer service and the customer experience (19:41)
- How financial services can invest in the customer experience (30:47)
Check out these resources we mentioned during the podcast:
- Audrey Cannata
- Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days by Joey Coleman
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Released:
Jul 11, 2022
Format:
Podcast episode
Titles in the series (100)
0) Why You Should Listen to Banking on Digital Growth (& Not My College Punk Band): The financial industry is rapidly changing and the traditional growth models no longer work. Consumers make purchasing decisions before ever walking into a physical branch — if they even do at all. The competition is changing, too. Mobile banking a... by Banking on Digital Growth