Erick Apuy is building an empire from his home base in San Jose, Costa Rica. His agency, Interaction, is one of the most awarded in the region. Their love of problems and context help them help their clients in ways that involve advertising but only if they have to. For instance, they helped a hydroelectricity company make money from crypto.
In this episode, I chat with Erick and Monica Gonzales, Interaction's strategic planning lead, to find out how they go about their work.
You can find Interaction here: https://interaction.cr/
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