Victoria Thain Gioia is the co-founder of Perelel Health, the first and only OB/GYN-founded vitamin brand offering clean, targeted nutrition for each distinct stage of a woman’s reproductive life cycle.  Tori holds an MBA from Harvard Business School and has a background in Finance and Strategy working for many eCommerce companies like Olive & June, Carbon 38 and the Honest Company. But on top of it all, Tori is the mom to 3 littles ones ages 4 and under. In this episode, Victoria and I chatted about How she launched a company mid-pandemic with 3 kids ages 3 and under (including giving birth a week before launch) How she and her co-founder, Alex started with a mission (not a product) to create a company that helped millennial moms where they’re at and then figured out which idea to pursue. Victoria’s journey through motherhood and how her child’s cleft inspired the launch of Perelel Health How to create a product and brand that you can trust Why they launched with 5 vitamin products vs. 1 and why the brand, story and customer’s journey played a huge role in their overall launch strategy The important nutrients and vitamins you need during each stage of pregnancy and postpartum Perelel's targeted vitamins support a woman's health through all stages of motherhood from conception to each trimester of pregnancy to postpartum and beyond. They even just released a new formula targeting PCOS! To learn more and if you're interested in trying out Perelel, go to https://perelelhealth.com and use the code ONACALL20 for 20% off your first month. Follow Victoria at Website: perelelhealth.com IG: @perelelhealth // @vat26 Come join me in my sandbox of life and in this podcast to explore, play and discover something new every single week. SUBSCRIBE & REVIEW: Tune in weekly because I know you've yelled "Mommy's on a Call" at least once in the last week!!! SHOW NOTES: MommysonaCall.com FACEBOOK COMMUNITY: The Modern Mama Society - Health & Wellness for Modern Moms FOLLOW ON IG: @MommysonaCall & @StephanieUchima WORK with Stephanie: Increase Your Energy with a Recharge Session VISIT: www.stephanieuchima.com