In today's episode, Jake is back to discuss the findings from their annual State of the Amazon Seller Report; on topics like Amazon Seller Profitability, the effect of tariffs and freight costs on sourcing decisions, the changing landscape of Amazon advertising, and the importance of diversifying your online presence.   This comprehensive report surveys more than 2,000 Amazon sellers, providing critical insights into the latest trends, challenges, and opportunities in the industry.    Timestamps: 00:00 - Introduction and overview of the State of the Amazon Seller Report 01:25 - Importance of the report and how it helps sellers benchmark their performance 03:35 - Discussion on the trend of sourcing from China vs. the United States 07:32 - The impact of tariffs, COVID, and logistics on sourcing decisions 09:37 - Challenges in finding US-based suppliers and potential business opportunities 11:32 - Strong profit margins reported by Amazon sellers 12:37 - Comparing the profit margins of Amazon sellers to small businesses in the US 13:25 - The challenges of running an Amazon-only business vs. an off-Amazon brand 15:39 - The benefits of selling on Amazon, including ease of customer acquisition 17:30 - The learning curve associated with starting an Amazon business 18:38 - Interest in tracking the trend of net profit for Amazon sellers 19:33 - Increase in profitability for surveyed sellers 20:18 - The challenges and additional costs of running an e-commerce business 23:43 - Challenges with Amazon fees and the need to pivot 24:18 - Shifts in advertising spend across platforms 25:17 - Using influencers for advertising and video creation 27:24 - Trends in Amazon advertising and FBA fees 29:05 - Exploring Google ads for more cost-effective advertising 30:42 - Benefits of off-Amazon advertising and organic search rankings 32:47 - Top product categories and market trends 35:40 - Discussing changing product categories in the report 37:20 - Top challenges for Amazon sellers 38:14 - Issues with optimizing product listings 38:49 - Introducing AI Assist for Jungle Scout 40:23 - Productivity benefits of using AI Assist 42:42 - Main topic: Top concerns for Amazon sellers 43:17 - Increasing cost of goods and its impact on sellers   I want to thank Jake for joining me for this very insightful episode. If you want to dig deeper, check out the full 2023 State of the Amazon Seller Report here.  Lastly, don’t forget to leave us a review on iTunes if you enjoyed this episode. Until the next one, happy selling!