Trying something different in this episode.When I first got started in copywriting, I learned everything from this blog called Kopywriting Kourse by Neville Medhora. I got to meet him and we had a 2 hour conversation about copywriting.Chapters:0:00 - Intro00:15 - Short form content on social media03:18 - Sun's thought about conversion rate04:40 - How Neville started and learn copywriting06:14 - The wrong way to sell07:59 - How to take something boring and make it page flipping09:45 - Impress people or sell?10:28 - Is Impressing people necessary?12:52 - Neville's thought about feedback16:53 - Fail to success?18:35 - Neville work with personal brands?20:49 - How Neville get somebody to start24:41 - Neville's thought about Long copy for sales pages27:14 - Neville's thought about human attention has changed over the years28:14 - Technology is changing the way we communicate29:22 - Why Neville picked copywriting33:10 - Big companies don't hire full service agency34:14 - Sun explains where "I never thought of it that way" comes from35:14 - What is Night Owl Nation36:51 - Help them don't give them assignment38:49 - Don't convince somebody to buy39:37 - What Neville do with the clients42:43 - Bringing value?44:18 - People just pay attention to the hook47:01 - Neville's thought about using copywriting to manipulate people51:08 - Neville's thought about mediocre content53:25 - Morality is arguable57:06 - The secret to copy that converts58:03 - Growing social media & building a mailing list59:20 - Importance of mailing list and social media01:04:59 - Social media has no room for nuances01:09:11 - Credibility01:11:11 - Neville's thought about to be a great copywriting01:15:34 - Neville's thought about storytelling01:21:05 - Use concrete examples01:22:06 - Are Neville always in the copywriting zone?01:24:25 - Neville's advice for people who want to be a copywriter01:26:14 - Slogan for small business and big business01:30:21 - Copywriting is communicating information from my brain to your brain01:30:57 - How ChatGPT will affect copywriting01:33:13 - What makes a copy good01:37:29 - How to write for the right audience01:39:31 - Neville's life mission01:43:30 - Is Neville religious?01:44:37 - Does the copywriting define the life of Neville?01:46:12 - Final Conversation with Neville Medhora01:49:50 - OutroFollow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi - nightowls/Today's Guest, Neville Medhora:Website: https://copywritingcourse.com/Twitter: https://twitter.com/nevmedYouTube: https://www.youtube.com/c/kopywritingInstagram: https://www.instagram.com/neville_medhora/