On this week's episode of I 501(c) You, we are joined by Debra Jacobs, President & CEO of The Patterson Foundation. Debra has been a long-time friend, mentor, boss, coach, and is a master in strategic communication. We are excited to have Debra on to share with us her insights on strategic communication including the importance of painting a picture, over communicating, and the CEOs role in creating a culture of communication.
 
Key Takeaways:
It's not always about what the CEO says, it is about what everyone buys into.
Move from a scarcity mentality to a collective abundance mentality.
Keep your empathy antennae up.
Timestamps:
01:09 – Interview starts
01:42 – Debra introduces herself/discusses chapters of life/the start of The Patterson Foundation
04:40 – Who needs to know what, when?
05:20 – What is the CEOs role to ensure there is a culture of communication?
06:20 – How TPF made its announcement and using words to paint a picture
07:43 – Communication is two ways
09:05 – Internal audience 5s
10:10 – External audience 5s
11:10 – Working with organic intentionality
13:15 – How do you think about communicating with internal vs external stakeholders?
15:40 – How do you create an environment that balances technology and communication?
17:40 – Managing versus leading
18:15 – Is strategic communication always on your mind?
19:45 – Advice to a CEO that wants to improve their communication
21:00 – Move away from a scarcity mentality
22:30 – Cope, Adapt, Innovate
25:30 – Using framing to simplify the message
26:20 – Can you over communicate?
29:40 – Final thoughts - cookie jar analogy
31:30 – Recapping with Read
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