If you're struggling to put into words exactly what you do, this is a great episode for you.Chapters:0:00 - Intro.00:31 - Franco's introduction.02:10 - Franco's question: how to sell my value04:23 - Don't call yourself something people aren't looking for07:45 - Digging deeper into Franco's business12:07 - What are people asking you for?15:25 - What are Franco's clients struggling with?20:07 - What if what I do is hard to explain?27:33 - What' Franco does for clients day to day34:19 - Sun's advice to Franco.37:29 - Build authority before innovating41:07 - Sun's final advice46:27 - Stories that we tell ourselves48:47 - Confidence come from defining your own success52:45 - Take your Mask off and show your uniqueness.53:51 - How to work on your Confidence.55:09 - How we get in our own way58:36 - Sun's advice for Franco for social media59:15- OutroFollow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Today's Guests (Franco Torres):https://www.instagram.com/quieroexperienciar/https://www.instagram.com/soyfrancotorres/