39 min listen
Episode 35 -Building an Ecommerce Skincare Empire from Scratch with Jared Mitchell
Episode 35 -Building an Ecommerce Skincare Empire from Scratch with Jared Mitchell
ratings:
Length:
45 minutes
Released:
Nov 8, 2017
Format:
Podcast episode
Description
This is part of the "how I did it" series where we interview successful eCommerce entrepreneurs and dig into the tactics and strategies that propelled them ahead of the pack. This interview with Jared Mitchell, Co-Founder of Skincare by Alana, is a great example of building a community, testing everything, and diversifying traffic. Jared and Alana's story is pretty awesome. Jared went from a bass player with a record deal that fell through to self-employed deck builder to helping his wife launch an online skincare company. Jared took some SEO knowledge and combined it with Alana’s passion and as an esthetician to build a budding eCommerce skincare store. We dig into some really interesting stuff in this episode including: - Jared’s top 4 Conversion hacks over the last 12 months - A shipping offer test with surprising results - Using Quizzes & Surveys for better conversions (this was an eye-opener for me) - How to grow a new brand piggybacking on existing brands - Jared’s top traffic sources - Using Amazon to boost Google SEO traffic - What separates successful eCommerce companies from the rest of the pack
Released:
Nov 8, 2017
Format:
Podcast episode
Titles in the series (100)
Episode 6 - Mastering Conversion Rate Optimization with Kurt Elster of Ethercycle by eCommerce Evolution