“Just find something you like. ‘Do you like doing what you're doing?’ 'No, not really.' Well, find something you like doing, something that's fun. So just changing that up because again, depending on the person, they may take that whole joyful thing, like snowflakey and that kind of thing.” Body image is something that a lot of people struggle with. But in a society that tells them to "man up" and not worry about their bodies, men are reluctant to talk about it.  Intuitive eating coach Jeff Ash joins Katy to open the conversation about the pressures men are facing within the diet culture and the challenges they have in trying to connect with intuitive eating. He goes in-depth about these issues and gives valuable insights for men (and women, too) on how to transform their relationships with food and fitness.    [00:01 - 10:12] From Intentional Fat Loss to Intuitive Eating Jeff talks about being into the active lifestyle, fitness, and nutrition Stepping away from the typical weight loss-type of coaching Advocating for intuitive eating in the community [10:13 - 28:07] Diet Culture and the Societal Ideals of What Makes a Man The  female-driven intuitive eating space The difference in body image messaging and expectations between men and women His insights on the toxic mentality about dieting Oversimplification and Spiritualization  [28:08 - 33:38] His Own Relationship with Food and Fitness Jeff shares his recent medical procedure experience Developing a passion for ninja training  How intuitive eating guided him to joyful movement [33:39 - 38:55] Jeff’s Approach to Coaching Finding ways to communicate with different clients How Jeff coaches  vs a typical weight loss coach Intuitive eating goes beyond food and physical activity The importance of having a goal and finding things that you enjoy Being curious more than prescribing [33:39 - 51:48] Addressing Pain Is weight a contributing factor to experiencing physical pain? Listening to what your body tells you [51:49 - 1:02:37] Wrapping up!  What Jeff’s least favorite trend in the diet and industry right now is Rapid-fire questions with Jeff Jeff’s advice to those who want to start their journey with intuitive eating Reach out to Jeff! Links below    Resources Mentioned Ellyn Satter Intuitive Eating: A Revolutionary Anti-Diet Approach by Evelyn Tribole, MS, RDN, CEDRD-S and Elyse Resch, MS, RDN, CEDRD, FAND   Key Quotes “...with guys, I think that's where the difference is. Mainly that I see is that there's the emphasis on being thin, but also on having a significant amount of muscle. And I think that comes from, again, those societal ideals and pressures on what makes a man. You should be strong and you should be muscular.” - Jeff Ash “I think that's the same with intuitive eating. It's not that it's just for women, but the tone tends to be there. So I think that's why it can be important to kind of find different ways of communicating the same thing.” - Jeff Ash "We have enough things to deal with and struggle within our lives that we don't need to have food. Another thing to guilt us into something.” - Jeff Ash   Connect with Jeff AshIG: @intuitive.eating.menWebsite: Hope Drives Me - Equipped to ThrivePodcast: Men's Intuition   JOIN the Non-Diet Academy! Feel worthy at any size, and to live a life of total freedom! https://www.nondietacademy.com    Get My FREE guides for Food Freedom & Body Acceptance: https://www.nondietacademy.com/freebies    Let’s get connected!  Instagram: @katyharvey.rd Facebook: KatyHarveyRD Website: https://katyharvey.net   LEAVE A REVIEW + and SHARE this episode with someone who wants to find their own freedom with food. Listen to previous episodes on Spotify, Itunes or Libsyn.