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Richard Black, Superfly: Experiential Marketing in an Ever-Changing Industry

Richard Black, Superfly: Experiential Marketing in an Ever-Changing Industry

FromEvent Experience


Richard Black, Superfly: Experiential Marketing in an Ever-Changing Industry

FromEvent Experience

ratings:
Length:
49 minutes
Released:
Jul 1, 2021
Format:
Podcast episode

Description

Richard is the President and General Manager of Superfly. Richard oversees Superfly’s agency services business and drives the development of award-winning strategic and creative marketing solutions for leading brands by leveraging Superfly’s unparalleled expertise in cultural storytelling, community building and experience creation. With over 25 years of experience, Richard has held a variety of executive roles within global agency networks. Most recently, Black was Chief Growth Officer at Momentum Worldwide where he achieved unprecedented growth for the agency’s New York flagship office, greatly increasing client acquisition year-over-year and modernizing the agency’s brand across all communication channels. Throughout his career, Black has excelled at fostering innovation and collaboration with an inclusive leadership style that brings out the best in those with whom he works.
Released:
Jul 1, 2021
Format:
Podcast episode

Titles in the series (98)

Event Experience brings the best and brightest Event Experience Leaders together to share stories, tips, and lessons learned from creating some of the world's biggest events. Featuring conversations about event marketing, event management, audience engagement, and how to measure event success.