CMO of eos Products Soyoung Kang discusses how eos has learned to relate and speak to Gen Z through social media. She shares the value in using social for storytelling, customer service and as a store front -- relying on these elements to create a strong foundation for your brand identity.  Lastly, she explains how eos capitalized on their most recent viral TikTok fame! Hosted on Acast. See acast.com/privacy for more information.