Episode #137 // This week’s episode is another interview, this time with marketing icon, Eric Siu! Em managed to secure this interview with the man who was instrumental in us understanding how to build our business, in a world that requires mastery of both physical and digital marketing channels.For those of you building your own businesses, this episode will be invaluable. For those working in larger corporations at any level, Eric shares his insights and hard-earned wisdom on everything from:Long-term v short-term focusDealing with company turnarounds in the direst of circumstancesWhy continuous improvement is so important, yet sometimes elusiveBuilding success by getting through the daily grind, andHow to handle a work-from-home cultureYou can connect with Eric below: Instagram: @ericosiuTwitter: https://twitter.com/ericosiuYouTube: www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew LinkedIn: www.linkedin.com/in/ericosiu/Get the book: www.levelingup.com/ See acast.com/privacy for privacy and opt-out information.