20 min listen
How to fix the marketing and sales funnel - Bryony Thomas, Watertight Marketing
How to fix the marketing and sales funnel - Bryony Thomas, Watertight Marketing
ratings:
Length:
62 minutes
Released:
Feb 2, 2021
Format:
Podcast episode
Description
Is your marketing/sales bucket broken?
There’s a fundamental problem with customer journey planning and the subsequent actions taken by marketers to improve their results. It’s upside down.
In this session, Bryony Thomas dismantles the classic sales funnel to create a better metaphor, showing that most businesses have a worrying hole in their bucket.
There’s a fundamental problem with customer journey planning and the subsequent actions taken by marketers to improve their results. It’s upside down.
In this session, Bryony Thomas dismantles the classic sales funnel to create a better metaphor, showing that most businesses have a worrying hole in their bucket.
Released:
Feb 2, 2021
Format:
Podcast episode
Titles in the series (100)
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