It can take years to build a truly customer-centric approach in the boardroom; so how do brands maintain that focus over decades?Seán Meehan, Dean of Faculty and Professor of Marketing and Strategy, says the temptation to go back to “business-as-usual” is strong. Top brands, however, know that chasing ever better consumer experiences is key to long-term success.As the author of two books on how to win and keep customers, Meehan’s work explores how businesses that prioritize client interests perform better than their peers. In episode 3 of ManagementCast, he gives an insight into the pitfalls of pursuing customer-centricity, and how to avoid them.Read our new magazine, I by IMD, here.Discover IMD's leadership programmes here.Guest: Professor Sean MeehanHost: JohnJo DevlinProduced by: JohnJo DevlinEditing: Max Bower