Some think of Artificial Intelligence as a futuristic concept – used only by the firms of tomorrow and developed by tech giants like Google or Amazon. But this technology isn’t the preserve of Silicon Valley. A range of industries are implementing AI to get ahead. From banks and fintech companies to pharma, automotive and telecoms firms, it has become an integral part of business in 2022.So how can executives make AI work for them today?As Professor of AI, Analytics, and Marketing Strategy at IMD, Amit Joshi has helped companies figure this out. In this episode of ManagementCast, the award-winning researcher discusses how firms can roll out Artificial Intelligence today, and what it will mean for their company tomorrow.Read our new magazine, I by IMD, here.Discover IMD's leadership programmes here.Guest: Professor Amit JoshiHost: JohnJo DevlinProduced by: JohnJo DevlinEditing: Max Bower