Training is central to long-term business success. But how can companies justify investing in the future when the present is so costly?The answer, says IMD Professor Cyril Bouquet, lies in the data: "All the empirical evidence suggests that companies that do invest in training and executive development, that invest in innovation, in general, come out of a crisis much stronger than those who just worry about the immediate situation.""You should ask yourself, how can I help my people to unlock the keys to the future" As a Professor of Strategy and Innovation at IMD, Bouquet has helped global brands such as L'Oréal and Nestlé, and organizations like the International Olympic Committee achieve their goals. In Episode 19 of Managementcast, he discusses the importance of looking to the future, even in times of financial hardship****Cyril Bouquet is an award-winning researcher, consultant, and teacher, and supports organizations on significant transition journeys as they seek to create change and deliver progress for society. Most recently, he has deployed his mega dive method in his work with 700 top executives at the shipping firm Maersk, helping the company to adapt quickly to changing environments and shifting customer demands.****Read our new magazine, I by IMD, here.Discover IMD's leadership programmes here.Guest: Professor Cyril BouquetHost: JohnJo DevlinProduced by: JohnJo DevlinEditing: Max Bower