Perceived value is everything. When a customer sees a high level of credibility in your brand, they will most likely be willing to pay for your products because a high level of credibility comes with a high level of trust.   In this episode, Norman Farrar, one of the first Amazon consultants, shares the strategies he has used for years to increase the perceived value of the products he sells.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEWhat's hot right now is product innovation. You don't want to put time, effort, and money into a product everyone else is selling. Press releases get you traffic and great content.Press release writing is different from writing a blog article.The title is everything. Put keywords in your title but make it engaging. Do not make it promotional, make it newsworthy.Put your press release article on your website or in the news or media room.A lot of entrepreneurs have a pretty big ego thinking that somebody is going to look for their company - but that’s not going to happen.A lot of the social media-style press releases won't get you a lot of traffic, but rather, lends itself to brand authority in your space.Don't do just one, do ongoing high-quality press releases.Paying bigger bucks for social media press releases that will get you national exposure and great results will be worth every penny.Perceived value is everything.Brand consistency is like press releases. Authority equals trust and trust equals sales.Recommended App:Data Dive https://www.godatadrive.com Recommended Podcast:Lunch with Norm https://www.lunchwithnorm.com Today’s Guest:Norman Farrar was one of the first Amazon consultants back in 2014 and now manages an Amazon services company and has Honu and NetfluenceHonu Worldwide is a sourcing company and Netfluence is a content and influencer marketing company. Connect and learn more about Norman Farrar here: Website:  https://www.normanfarrar.com LinkedIn: https://ca.linkedin.com/in/normanfarrar YouTube: https://www.youtube.com/c/normanfarrar Twitter: https://www.twitter.com/normfarrarjr Facebook: https://www.facebook.com/norman.farrar.9  E-mail Address: norm@amz.clubThis month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our custom promo code provided on the link for 15% off today.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast