What do you need to do to build trust as an authority?
Talking Points

Charlie Green’s mathematical equation for determining trustworthiness
Getting feedback about what you need to work on
How your website or marketing materials could reveal gaps in credibility
Seeing your credibility indicators through the eyes of your ideal client
Demeanor as a credibility factor
Making and keeping promises
Consistency
Being on time
Intimacy
Making yourself vulnerable
Building intimacy by asking questions
Taking the low-status role
How to look for self-orientation on your website

Quotable Quotes
“The easy box to draw is what the world sees as credibility.” –RM
“I’ve had people tell me a bunch of times that my demeanor is what convinced them.” –JS
“In a service business there’s a whole lot of collaboration with your clients.” –JS
“One way to build intimacy is to ask questions – about them. And listen to the answers.” –RM