48 min listen
#238: Cookies Causing Chaos - with Epsilon's Elliott Clayton (Short Summary Show)
#238: Cookies Causing Chaos - with Epsilon's Elliott Clayton (Short Summary Show)
ratings:
Length:
6 minutes
Released:
Jun 21, 2022
Format:
Podcast episode
Description
In January 2020, Google announced that it would no longer support third-party cookies for users of the Chrome browser.
What sounded like a massive challenge for marketers who've relied on them for many years, may in fact result in incredible growth and opportunity for loyalty marketers.
In today's short summary episode of Let's Talk Loyalty, we review our conversation on this huge topic with Elliott Clayton, Senior Vice President of Media for Epsilon in the UK.
Elliott explained why it is such an exciting time to work in loyalty marketing, and how loyalty marketers can help their brands embrace the cookie-less future.
Show Notes:
Epsilon
Elliott Clayton
#92: The Increasing Importance of Loyalty in a Changing Media Landscape with Epsilon
What sounded like a massive challenge for marketers who've relied on them for many years, may in fact result in incredible growth and opportunity for loyalty marketers.
In today's short summary episode of Let's Talk Loyalty, we review our conversation on this huge topic with Elliott Clayton, Senior Vice President of Media for Epsilon in the UK.
Elliott explained why it is such an exciting time to work in loyalty marketing, and how loyalty marketers can help their brands embrace the cookie-less future.
Show Notes:
Epsilon
Elliott Clayton
#92: The Increasing Importance of Loyalty in a Changing Media Landscape with Epsilon
Released:
Jun 21, 2022
Format:
Podcast episode
Titles in the series (100)
#11: Why Loyalty Programs Fail - FREE Report by Let's Talk Loyalty