Back on a solo one today as I wanted to follow up on my A9 In-depth breakdown from last week. This week we look at what keywords to rank with, this is an area a lot of people mess up as they choose keywords that are not in Brand Analytics (fatal mistake), too high volume and cannot get impressions or high volume with poor relevance to chosen product. I will provide you calculation you can use to verify which search terms are best to use based on your current position. Example this will change on an existing product with campaign or organic sales history verses dropping a new SKU with zero.