31 min listen
Right-Wing Alternative Media and Republican Party Social Media Engagement, with Dr. Curd Knüpfer and Mike Cowburn
Right-Wing Alternative Media and Republican Party Social Media Engagement, with Dr. Curd Knüpfer and Mike Cowburn
ratings:
Length:
37 minutes
Released:
Nov 28, 2021
Format:
Podcast episode
Description
Dr. Curd Knüpfer (Assistant Professor) and Mike Cowburn (PhD Candidate), from the JFK Institute for North American Studies at Freie Universität Berlin, discuss their research on right-wing alternative media. We start out by discussing what right-wing alternative media are, and how they are transnationally linked across Western democracies. Then, we explore Mike and Curd's ongoing work into how Members of Congress' social media engagement with these sites may be predictors of political positionality. We also look at how Republican Members of Congress' use of the fake news label also relates to their political ideology. The (published) studies discussed in the episode are: Beyond Breitbart: Comparing Right-Wing Digital News Infrastructures in Six Western DemocraciesToward a Transnational Information Ecology on the Right? Hyperlink Networking among Right-Wing Digital News Sites in Europe and the United StatesLegislator Adoption of the Fake News Label: Ideological Differences in Republican Representative Use on Twitter
Released:
Nov 28, 2021
Format:
Podcast episode
Titles in the series (100)
Digital Marketing on Social Media for Political Campaigns, with Chasen Campbell: Chasen Campbell, VP of Client Strategy at Harris Media, shares his knowledge about how major US politicians use social media for digital campaigning. We discuss how political campaigns use big data to micro-target voters on Facebook, Instagram, and Twitter, as well as what it's like to run a digital marketing campaign for politicians with big budgets. Chasen also weighs in on how new social media platforms, like Snapchat and Periscope, stack up to giants like Facebook and Google. We also discuss what works and what doesn't in driving engagement online, and Chasen emphasizes that short, easy to understand, and entertaining messages are key to capturing voters' attention. by Social Media and Politics