38 min listen
Persuasion Effects of Psychometric Targeting and Chatbots, with Dr. Brahim Zarouali
Persuasion Effects of Psychometric Targeting and Chatbots, with Dr. Brahim Zarouali
ratings:
Length:
39 minutes
Released:
May 31, 2020
Format:
Podcast episode
Description
Dr. Brahim Zarouali, Assistant Professor in Persuasive Communication at the University of Amsterdam, discusses his research on social media political ads and their effectiveness on different personality types (introverts and extroverts). We break down the findings from two experiments, which try and replicate the psychometric targeting techniques of firms like Cambridge Analytica by appealing to users' psychological traits and emotions. We also discuss the de-polarization potential of chatbots, based on a study Dr. Zarouali conducted that presents participants with pro- or anti-attitudinal news on immigration.
Released:
May 31, 2020
Format:
Podcast episode
Titles in the series (100)
"Last Night in Sweden": Responding to Donald Trump while Branding a Nation on Social Media, with Emma Randecker: Emma Randecker from the Swedish Institute discusses how the organization responded to Donald Trump's 'Last Night in Sweden' comment, which sparked a media frenzy on both traditional and social media. Emma outlines how SI launched a fact checking campaign on Facebook and tried to clear up some misconceptions about immigration and refugees in Sweden. We also discuss the Curators of Sweden project, which gives selected Swedes control of the @Sweden Twitter account for one week, and how the Curator in charge of the account reacted to Trump's comments. Emma also shares her insights about how SI uses social media for digital marketing and how they conceptualize branding a nation. by Social Media and Politics