31 min listen
Mobilizing the Pack for Political Campaigns and Advocacy, with Tom Lillywhite
Mobilizing the Pack for Political Campaigns and Advocacy, with Tom Lillywhite
ratings:
Length:
34 minutes
Released:
May 6, 2018
Format:
Podcast episode
Description
Tom Lillywhite, founder of Wilder Digital and the digital campaigning tool 'Pack', joins the podcast to discuss how political campaigns and organizations can mobilize supporters to increase organic reach on social media. We discuss how crowdsourcing ardent supporters can increase organic reach on Facebook and Twitter, as well as how Pack is currently being used for advocacy groups and the Camden Labour Party.
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Released:
May 6, 2018
Format:
Podcast episode
Titles in the series (100)
Digital Marketing on Social Media for Political Campaigns, with Chasen Campbell: Chasen Campbell, VP of Client Strategy at Harris Media, shares his knowledge about how major US politicians use social media for digital campaigning. We discuss how political campaigns use big data to micro-target voters on Facebook, Instagram, and Twitter, as well as what it's like to run a digital marketing campaign for politicians with big budgets. Chasen also weighs in on how new social media platforms, like Snapchat and Periscope, stack up to giants like Facebook and Google. We also discuss what works and what doesn't in driving engagement online, and Chasen emphasizes that short, easy to understand, and entertaining messages are key to capturing voters' attention. by Social Media and Politics