This episode is brought to you by Sendlane.   Edouard says, “our mission is to be stay brand ambassadors of Naples and we will not change that. And if I have to have lower profitability because I am using the best ingredients, I will do that. And if I have to stay in Naples and pay astronomical ocean freight, which is what is happening now with the logistical crisis, I will do that. I want to go to bed at night and know that I am making an authentic Neapolitan pizza, period. Otherwise I will do something else.”   Today we interview Edouard Freda, Founder & CEO of Talia di Napoli. Tali di Napoli offers people authentic Neapolitan pizza - made in Italy, by master pizzaiolos, using local, all-natural ingredients.   Edouard’s approach to making the high quality pizza is rare in the frozen pizza market. He says “it's not a very capitalistic approach because when we pick ingredients, we go by taste and not buy price. And that's a mistake, if you ask any buyer. However, when we try the ingredients and we fall in love with them, and we look at the price, we're like, Oh, wow that's four times what we thought but we're ready to pay for the quality.”   We discuss:   * Grateful for the family business and the trust they place on him * Overview of the brand * How he got started * The opportunity they saw in the market * Why they want to bring Naples to the world * Breakdown of their model from craftsmanship to quality control to their unique freezing process * Why following the Neapolitan Pizza Guide is so critical to them * What he means by the “sleeping pizza” * Why their approach is not aggressively capitalistic * The story of the Margherita pizza * How they choose their local ingredients * Review of the products   Join Ramon Vela and Edouard Freda as we break down the inside story of Talia di Napoli on The Story of a Brand.   For more on Talia di Napoli, visit: https://www.taliadinapoli.com/    Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is brought to you by Sendlane.   Alright, guys, here’s the deal: I have a gift for you from our primary Sponsor — Sendlane. They’re giving away their online course eCommerce Academy - Email & SMS Marketing!   This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it’s entirely FREE when you get started with your FREE 14-day trial of Sendlane.   When you do, chat with their support team and let them know you’re one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.   Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!