Knowing and understanding your business's finances is one of the most important things that when business owners neglect, often leads to disastrous consequences.In this episode, Kristy Gaton, CEO of STARTbrands, talks about the importance of knowing and understanding the numbers in your business to make the right decisions. She shares the numbers that you need to know and focus on as you plan the next strategies for your business. Listen up, and let’s start looking at these numbers.KEY TAKEAWAYS FROM THIS EPISODEKnowing and understanding your numbers gives you the vision to make decisions and pivot when you need to pivot. Owning a business is the evolution of the art of knowing how and when to pivot.Important numbers to know about: statement of cash flows, profit and loss, and balance sheet.You can’t make the right decisions without knowing your number.When you are in an unhealthy state, you will be spending way more money, time, and energy trying to get back your health.If you are purpose-driven, it’s authentic. It flows, and it’s easy, but you have to know your numbers.If you are not a numbers person, bring someone into your life who will walk you through that.Book Recommendation: Breaking The Habit of Being Yourself: How to Lose Your Mind and Create a New One by Dr. Joe Dispenzahttps://www.amazon.com/Breaking-Habit-Being-Yourself-Create/dp/1401938094TODAY’S GUESTKristy Gayton is a keynote speaker, productivity expert, author, businesswoman, podcaster, mom of 3 boys, active CEO to STARTplanner and STARTbrands, and owner of a cozy home host with North Georgia Escape, where others retreat too. She has devoted her life to providing hope for individuals looking to achieve balance, success, and happiness within their own lives. STARTbrands is a collection of brands with products, communities, and resources that helps to balance and focus on all the demands of life through systems, tools, and knowledge to succeed. Connect and learn more about Kristy and her company here: Website:http://www.startbrands.comhttps://startwithkristy.comLinkedIn: https://www.linkedin.com/in/kristydickerson/Instagram: https://www.instagram.com/startwithkristy/?hl=enWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply