At the end of the day, the product makes the business.In this episode, Jordan chats with Ryan McKenzie, Co-founder of Tru Earth, and they talk about the space-saving, earth-friendly, patented laundry eco-strips that revolutionize the way laundry is done in households. They also discuss key marketing tactics that have led to millions in sales for the brand. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEPaid ads can result in secondary benefits like organic reach, which is difficult to measure.Not giving credit on organic purchases that resulted originally from paid ads to paid media itself prevents growth.Don’t make rash decisions based on little sets of data that might not even be correct.Add new creatives, test new creatives, and stick with the dashboard to know what’s going on.Sales Video Creator: https://funnysalesvideos.comApp: https://creatormarketplace.tiktok.comTODAY’S GUESTRyan is the Co-Founder of Tru Earth. He is a purpose-driven direct-to-consumer brand builder.Tru Earth®, based in Vancouver, Canada, is a leading eco-friendly household product company committed to eliminating plastic from landfills and oceans.Connect and learn more about Ryan and Tru Earth here:Website: https://www.tru.earthLinkedIn: https://www.linkedin.com/in/ryemckenzie/?originalSubdomain=caFacebook: https://www.facebook.com/Ryan.Craig.McKenzieIf you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply