My guest today is Dane Baker, founder and CEO of EcoCart, which makes fighting climate change simple, cost effective and accessible for everyone. EcoCart has two products, a Shopify app that merchants can install in their online stores and give their customers the opportunity to make their orders carbon neutral and a Google Chrome extension that calculates and offsets the carbon footprint of your online shopping orders at no cost to you. 4:32 – Dane 101 He started EcoCart with a simple mission in mind: to make the fight against climate change easy, affordable and accessible so that everyone can do their part. 6:32 – What is EcoCart? They enable a consumer to offset or mitigate the carbon footprint of their e-commerce orders through environmental projects. 10:26 – Entrepreneurial spirit Dane has always had an entrepreneurial spirit and sold avocados door-to-door in fourth grade. He thinks entrepreneurship is a great vehicle for change in the world. The environment has always been the most pressing issue in his mind, and it’s a really tough problem to solve. 12:43 – Early stages of his business Dane became more obsessed with the idea over time and couldn’t stop thinking about it. He wanted to test his hypothesis and see if the business worked. People seemed interested in Dane’s idea, so he got to work building his idea. 18:00 – What he’s learned Color, fonts and other visuals are so important to his business and consumer psychology. 23:50 – Is it really free? If you install the browser extension and shop online, Dane’s company gets a commission from brand partners they work with. They use that money to buy certified carbon offsets or donate to earth-saving projects. 27:52 – What has surprised him The thing that surprised him most is the percentage of customers that click the box at checkout. On average, it’s 28%. 33:00 – Get to know you What would he like to win a medal for? A triathlon. Best vacation? Cancun with his family. FEATURED QUOTES We started EcoCart with a simple mission in mind: to make the fight against climate change easy, affordable and accessible so that everyone can do their part.  I think I’ve always had an entrepreneurial spirit about me. The environment has always been the most pressing issue in my mind, and it’s a really tough problem to solve. CONNECT: https://ecocart.io/ ABOUT DANE BAKER:  Dane Baker is the Founder & CEO of EcoCart, which makes fighting climate change simple, cost-effective, and accessible for everyone. EcoCart has two products: a Shopify app that merchants can install into their online stores to give their customers the opportunity to make their orders carbon neutral, and a Chrome extension that calculates and offsets the carbon footprint of your online shopping orders at no cost to you. Previously, Dane has set out to make the world a better place through entrepreneurial ventures such as limiting materialistic consumption and waste with a peer-to-peer rental marketplace and providing gig-economy workers the wages and benefits they deserve with a first-of-its-kind gig economy employment platform. Thank you to our partners of the show: Ready to ditch the bleach forever but can't find a bleach alternative that actually works? You've got to meet this Extra Strength Oxygen Powder by MamaSuds. It launches July 15th and I've had the chance to try it out early and (INSERT YOUR EXPERIENCE WITH IT). And as usual there are multiple uses for this new product. Not only is it a laundry booster and stain remover, but it's a great scouring agent on any non-porous surface. If you head to their website and sign up for their email list you'll get an email with an early bird special coupon when oxygen powder launches PLUS use discount code MOLLY and get an EXTRA 15% off! www.mamasuds.com. --- I’d like to introduce you to Deux Mains. In French, Deux Mains means two hands. Why ‘two-hands’? Because everything they create is made by trained artisans who use their two hands to make their life bet