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Promoting Joy + Making a Difference | EP 247: Fisayo Che, Elisamama

Promoting Joy + Making a Difference | EP 247: Fisayo Che, Elisamama

FromCan I Laugh On Your Shoulder?


Promoting Joy + Making a Difference | EP 247: Fisayo Che, Elisamama

FromCan I Laugh On Your Shoulder?

ratings:
Length:
47 minutes
Released:
May 26, 2021
Format:
Podcast episode

Description

My guest this week is Fisayo Che, a mother of three and founder of apparel brand Elisamama. She created the brand after a long search for quality kids’ clothing that was fun and functional and used colors like her Nigerian roots. Every piece of her clothing is made in Nigeria, and she wants to provide jobs and skills training for people there.  3:31 – Fisayo 101 Elisamama is founded with a commitment to promote joy and to make a difference. She wants to provide an economic opportunity for her artisans. 5:38 – Where does her joy come from? There’s a saying that Nigerians are the happiest people. They don’t take life as seriously, and they are thankful to have a home and be happy. 7:42 – Moving to the U.S. She was born in Europe and traveled elsewhere, so she didn’t have a cultural shock when she moved to the U.S. 10:03 – Finding stylish kids’ clothes People think FIsayo has a deep love for fashion, but that’s not the case. Fashion, for Fisayo, is more about utility. There has been a huge shift to neutrals in the past few years, but Fisayo prefers more colorful clothes with more personality. 15:27 – Talent is equally distributed, opportunity is not We have to keep reminding ourselves that talent is equally distributed but opportunity is not. She noticed that quality was not a priority in the sewing world in Nigeria. 22:40 – Tipping point Fisayo felt responsibility for the lives of her team members and felt pressure for her company to be successful. It’s an intense motivation to keep her business going. 27:02 – Developing her team Technology has been one of her company’s biggest blessings, especially as she develops her team. 30:29 – On the horizon Fisayo wants to pick up additional retail accounts and keep the ship afloat. 35:40 – Get to know you Something you’d never guess about Fisayo? She wrestled in high school. FEATURED QUOTES “Elisamama is my brand that is founded with a commitment to promote joy and to make a difference.” – Fisayo “We design and we produce really fun, vibrant, exciting, joyful clothing using African-inspired prints.” – Fisayo ABOUT FISAYO CHE:  Fisayo Che, a mother of three, is the founder of apparel brand Elisamama. Fisayo established the brand after a long search for quality kids’ clothing that was not only fun and functional but also reflects a bold use of color, emblematic of Fisayo’s Nigerian roots. The Elisamama brand’s joyful, easy-to-wear and stylish clothing is made with African-inspired wax print fabrics. Every piece is handmade in Nigeria by a team of local artisans. While the core business of Elisamama is providing quality clothing that promote joy, the heart of the business mission is to provide jobs and skills training for Nigerian artisans, with the purpose of providing them a pathway towards economic empowerment and improved quality of life. Thank you to our partners of the show: It’s time for a SPRING CLEAN REFRESH! Let’s get that home sparkling, the safe way with MamaSuds! Castile soap is the superhero of soaps, it really does it all- from the windows to the walls! It’s truly the only soap you need. What can you do with MamaSuds Castile Soap? Clean the floors, scrub the counters, bathtubs and tile, clean the baseboards, the windows and the blinds, you can even use it to clean the carpets! Grab a gallon of MamaSuds Castile Soap and start tackling all of your Spring Cleaning to-do’s at www.mamasuds.com and use code MOLLY for 15% off your order! --- I’d like to introduce you to Deux Mains. In French, Deux Mains means two hands. Why ‘two-hands’? Because everything they create is made by trained artisans who use their two hands to make their life better while crafting beautiful products. Truly, this is a company that set out to change lives and make a positive impact in the world. It started when the founder, Julie, wanted to create dignified jobs in Haiti, a place she was growing to love, and that was exploding with creativity. She wanted to share this talent with the world
Released:
May 26, 2021
Format:
Podcast episode

Titles in the series (100)

Business with Purpose takes you “behind the scenes” with some of the world’s most generous entrepreneurs with host Molly Stillman of "still being molly blog - stillbeingmolly.com." From the CEOs of mission-driven brands, to directors of small, community non-profits, and everything in between, Molly is sitting down with men and women who believe in changing the world through not only their personal lives, but also their professional careers. We believe that every person was created with a purpose, for a purpose and this podcast gives inspiration for how we can all make an impact by supporting businesses with purpose.