Strategy is an odd job. It’s doused in ambiguity and riddled with confusion while sounding important at all times.
This is why we brought in Pilar McQuirter. Pilar is a Cultural Strategy Director at Los Angeles' Cashmere Agency. In this episode of Sweathead, Pilar will help you explain yourself to people around you, especially the ones who see you all the time but still don’t know what you do or why you’re so…you know, odd.
Find her here: http://www.instagram.com/ayy_pilar
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The book "Strategy Is Your Words" by Mark Pollard is here: http://www.sweathead.com