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    How Advertising Happens At One Of The World's Best Agencies - Richard Brim (CCO), Martin Beverley (CSO)

    How Advertising Happens At One Of The World's Best Agencies - Richard Brim (CCO), Martin Beverley (CSO)

    FromSweathead, A Strategy Podcast

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    How Advertising Happens At One Of The World's Best Agencies - Richard Brim (CCO), Martin Beverley (CSO)

    FromSweathead, A Strategy Podcast

    ratings:
    Length:
    40 minutes
    Released:
    Mar 1, 2021
    Format:
    Podcast episode

    Description

    How does one of the world's best agencies–adam&eveDDB-work?
    The teams of Chief Creative Officer Rick Brim and Chief Strategy Officer Martin Beverley are responsible for some of the UK's most famous advertising. Their John Lewis Christmas campaigns are what all other Christmas campaigns are compared to.
    So how does the magic happen?  
    In this interview, we discuss:
    - How the account planners work with the creative teams at adam&eveDDB
    - Why simplicity matters, and
    - What it feels like to be only as good as your next idea  
    You can find adam&eveDDB here: https://adamandeveddb.com/
    **
    Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
    Released:
    Mar 1, 2021
    Format:
    Podcast episode

    Titles in the series (100)

    How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our fifth year and have surpassed 1,200,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead. You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.