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Case Study – A Simple Message, Easy Call to Action, Complicated Outcomes

Case Study – A Simple Message, Easy Call to Action, Complicated Outcomes

FromStories and Strategies for Public Relations and Marketing


Case Study – A Simple Message, Easy Call to Action, Complicated Outcomes

FromStories and Strategies for Public Relations and Marketing

ratings:
Length:
24 minutes
Released:
May 15, 2022
Format:
Podcast episode

Description

Utility Safety Partners has a simple message. Like all One-Call services it advocates for people and professional contractors to contact them before they dig a hole. One contact and locate markings result a short time later by any company with buried facilities int eh area, and you can dig that hole for your deck, or fence post, or whatever work needs to be done. That’s a message that benefits everyone right? It’s a simple action contacting just one entity for all this, there’s no particular delay to the project… you would think compliance would be 100%? Of course it isn’t. That’s human nature. And it’s the communications challenge for all One-Call services around the World taking this easy message, and this easy call to action, and making it human habit.Guest: Mike Sullivan, President Utility Safety Partnershttps://utilitysafety.ca/info@utilitysafety.ca@utility_safety on TwitterCheck out Mike’s podcast on Apple Prairie PodcastConnect with Stories and Strategies on Twitter @stories_strats. We follow back.Let’s talk about the podcast idea doug@storiesandstrategies.ca 
Released:
May 15, 2022
Format:
Podcast episode

Titles in the series (100)

Communication is in every facet of our daily lives. In fact, if the ability to cooperate is what makes us distinctly different as humans, it's the ability to communicate that facilitates this. Is it any wonder communication has become a thriving profession? Those who succeed have the ability to persuade through public relations, government relations, media relations, crisis management, stakeholder engagement, marketing strategy, advertising, through all things strategic communications. They will create the websites and social media campaigns that influence us and the podcasts we remember. Doug Downs hosts this podcast about PR for those who do the work and those who hire the comms pros.