What is “dude food” and where does it come from? Dr. Emily Contois explores these questions and more in her new book, "Diners, Dudes, and Diets: How Gender and Power Collide in Food Media and Culture." She dissects how Powerful Yogurt was created to appeal to men, the power that marketing departments have in upholding the patriarchy, and the many ways that “the dude” remains a privileged masculine figure.

Send us your questions about food, life and everything you’re obsessed with at sfchronicle.com/spicy. | Unlimited Chronicle access: sfchronicle.com/pod
Learn more about your ad choices. Visit megaphone.fm/adchoices