45 min listen
#146: How Krispy Kreme Delights its Fans Through Digital Storytelling
#146: How Krispy Kreme Delights its Fans Through Digital Storytelling
ratings:
Length:
51 minutes
Released:
May 28, 2018
Format:
Podcast episode
Description
In 2011, Kelley O’Brien made an ironic transition: she left her career at a health agency to work for one of America’s favorite guilty pleasures: Krispy Kreme. That’s because Kelly, the former Director of Social Media at Krispy Kreme, is all about bringing joy to her customers, whether through an inventive community health center promotion, or planting a donut Easter egg in your Instagram feed. Any business can hop on Instagram and post a photo of their product in hopes of reaching a customer. But it’s through storytelling that you give the customer something to really connect with, beyond just that photo. My mom always said, “Everything in moderation.” But when it comes to a brand’s digital storytelling, believe me, there is no moderation to be found. On this week’s episode, Kelley shows you how the doughnut giant uses entertaining digital storytelling to connect with 11 million people through branded social media channels to live out the brand’s mission of bringing joy to fans. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: https://businessofstory.com/telling-business-story-ebook/ Like what you hear? Bring Park to your next event.
Released:
May 28, 2018
Format:
Podcast episode
Titles in the series (100)
#6: Why is Storytelling Biologically Important for Survival? With Paul Zak: Dr. Paul Zak of the Center for Neuroeconomics Studies joins The Business of Story this week to discuss the implications of the scientific proof that we are biologically wired for story. by Business of Story