What makes commercial real estate interesting? Jef Conn, an industrial, office and investment specialist, reveals how a company like Chick-fil-a chooses a location and why he’s always got some cash on-hand. Listen in to hear why he calls his competitors friends, why he wants a unified platform, and why he’s a con-man. Please subscribe to this podcast in iTunes or in the Podcasts App on your phone. Never miss a beat from Leigh by visiting leighbrown.com. Time Stamped Show Notes: 01:30 – Introducing Jef, a West Texas commercial real estate expert 01:45 – He is good with numbers and has a personality that fits industrial and commercial real estate; it’s very cut and dry 04:10 – If he comes across a homeless person or squatter, he gives them cash, respect, and asks them to leave 05:20 – On how Chick-fil-a chooses a location 05:42 – They find the best location based on demographics, neighbors, location, and average household income 06:50 – Using RPR to determine demographics 07:12 – He has access to some additional demographics because he is a CCIN 08:30 – They have an opportunity zone overlay for people who have money to spend; it helps disadvantaged communities 10:35 – Jef’s local action to protect private property rights 11:00 – He worked with a group to fight against law prohibiting “social gatherings” from occurring in short-term rental properties 13:40 – On sharing best practices with colleagues 14:00 – He calls his competitors friends and appreciates his association connections; they do so much for their community quietly and humbly 15:15 – He didn’t realize how much his colleagues give back 15:38 – On having one centrally-located platform 16:00 – He thinks having three platforms is absurd; NAR should create one 17:35 – How to contact Jef: email jconn@cbcworldwide.com or phone (806)787-4779 3 Key Points Take care of your community and help people – including squatters. Wealth can be built tax-free as part of the opportunity zone. Talk to connected people and stay posted on what’s happening in your area. Credits Audio Production by Chris Mottram Show Notes provided by Melissa Valder